![]() Here at nexxar through user testing, statistics analysis and other methods, we study our reports extensively to find the most important needs of different user groups. We have to make our reports are so intuitive that finding something is almost an automatic process. Ideally, our users should be able to find what they want with minimal effort. Best-case-scenario with images and graphics to support content and help the process of retaining information. This can be done, for example, through using more headlines, shorter texts, and bullet points whenever possible. So, what we need to do is to adapt to our users, which in this case means format content to support scanning. One of his golden rules is: When using the web, we don’t read pages - we scan them. Here it’s an example from the book Don’t make me think, where Steve Krug describes some ways how we think our users behave versus how they really use our pages. But they are highly collaborative and share the same vision and goal, which is: happy users! So actually, it isn’t about UX versus UI, but UX and UI! How we really use the web They have different strategies and outputs, as they are two separate fields. The two thought processes are not the same. Now let’s talk about the difference between UX and UI - respectively shorts for User Experience and User Interface.īasically, UI focuses on how things look like, while UX goes deeper on the user journey, content and processes behind the scenes. So, to keep the reader interested, we need to enhance the experience. Not all reports are the same, but the content structure is more or less similar and doesn’t change much over the years. So basically, the way to stand out from the crowd is through user experience. Spoiler alert: the solution lies in the experience of our users! How to keep our users interestedĪs mentioned in this post, physically our brain is not so different from our great-grandparents’, but on the other hand, our expectations evolve a lot with technology! Nowadays, what really makes a difference when buying an electronic are not the features, but the experience you have while using it. Thus, we wrote this post to share with you what we told them. How can our pages be as beautiful as they are intuitive? How can we help our users in finding what they are looking for, instead of getting lost in a sea of information? Those were some of the questions participants from this year’s Round Table were asking themselves. UX Design, Accessibility, Color blindness
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